A Corby law firm has embraced all things digital with help from a portfolio of support from Growing Corby, including market research, a three-month internship and a £2,500 grant.
Seatons Solicitors, founded in 1983 and based on Alexandra Road in Corby, offers a wide range of legal services, from accident claims and civil litigation through to probate and estates. Recognising the importance of a strong online presence to a modern law firm, Seatons applied for a broad package of support with a particular emphasis on video. This ranged from the money to purchase professional filming and editing equipment to the hands-on support from a University of Northampton intern to help get its new digital strategy off the ground.
So successful was the suite of services provided by Growing Corby that Seatons has subsequently taken on an apprentice to help drive its digital strategy in the future. The support received was worth more than £6,700.
“We’re aware that solicitors can have a slightly stuffy image,” said Adrian Chambers, Director at Seatons. “We have a part-time Web Designer who kept emphasising how important a strong social media presence is, but we needed the extra intelligence and practical steps to implement a plan.”
This plan was launched with two market research reports: one focused on SEO and how to improve content across the business website, the other related to video marketing and how to disseminate corporate videos across different online channels.
The firm’s £2,500 business support grant was allocated to a camera, teleprompter and iPad. These will ensure that professional-standard videos can be produced in-house moving forward, giving Seatons the flexibility and scalability to create all the videos it needs without turning to an external agency.
With help from the three-month internship organised by Growing Corby in conjunction with the University of Northampton, some corporate videos have already been produced and posted to the firm’s website, with plenty more in the pipeline. Ultimately, Seatons plans to promote each of its specialist legal areas with a bespoke video.
Anthony Richardson, Marketing and Communication Manager at Growing Corby, said: “We’re thrilled that Seatons has chosen to take on a digital apprentice; it’s a great accolade for the sustainable, integrated support Growing Corby aims to provide. We don’t deliver services that work only in isolation; we want to help businesses thrive and grow into the future.”
“It’s been a really valuable learning process,” Adrian continued. “Some things took longer than we originally expected; we initially thought we’d be able to record videos far more quickly. But that’s why the support provided to us is so helpful; it’s enabling us to be more organised, work smart and produce better results.”
“Growing Corby has helped us build a much more organised social media and digital presence – we’ve now got a plan for the coming months and are well set up to continue down the digital road.”
The Growing Corby programme is funded by the European Regional Development Fund (ERDF) and offers support for SMEs in Corby such as market research, grants of up to £2,500, free coaching and an internship service.