A business in Corby is the first recipient of free market intelligence and insight worth at least £1200 from business growth programme Growing Corby.
As part of its free business growth initiative, which also includes grants and an internship programme, Growing Corby provided free market research to PhotoPlus, a personalised photographic giftware company, through The University of Northampton, with an expert working directly with the start-up to provide bespoke intelligence reports.
PhotoPlus was set up by brothers Bipin and Mahesh Karsandas just over 10 months ago. Bipin said: “It’s great to know that programmes like Growing Corby are out there to help businesses.
“Mahesh and l have worked together for the last 25 years, so we work very well together, but when you first start out it can be very daunting and whilst we’re having a good first year so far, it’s difficult to know what to focus on and whether what you are doing is right.
“That’s why we were so interested in the free market research provided by Growing Corby. We are shortly launching a website to attract more customers and we’ve received valuable information from Growing Corby which will help us understand our potential customers better and develop an online business that will target them effectively.
“Once we have digested the market research, l’m sure we will be going back to Growing Corby to see which of their other services could help us.”
Nick Bolton, founder of Electric Corby, which launched Growing Corby in April, said: “Market research is expensive but is also crucial when starting a new business or exploring new markets. By providing free market insight and intelligence from a credible institution like the University of Northampton, we are able to provide Corby firms with tangible and relevant free support that they might not otherwise have had access to.”
“We are here to help local businesses in lots of other ways, through grants, innovation coaching, coaching for social enterprises and funded interns, and we urge firms that want to grow to contact us and see how we can help.”